Michael Hill is encouraging families to #sharethelove with their children and appreciate the positives in life. The brand is facilitating a heartfelt project to give back to the community and support children and families during these trying times – aligning with its company ethos and core values.

Sir Michael Hill, a renowned Illustrator, and Emma Mactaggart, an award-winning Author, together have created the perfect festive season Children’s Book ‘Ellie-Mae’s Sparkle’ with a percentage of proceeds going to Save the Children charity.

Save the Children works in Australia, the Pacific and around the world to protect children from abuse and neglect, provide access to healthcare and education and to assist children in times of emergency. As a global organisation, in 2019 Save the Children directly reached 38.7 million of the world’s most vulnerable children in 117 countries.

Despite Australia’s wealth and high standard of living, many children struggle to reach their potential because they don’t have access to education, healthcare and protection services. From early learning programs which help newly arrived migrant and refugee children settle into Australia, to initiatives that help young people transition out of youth detention, Save the Children works to ensure the rights of all children are upheld.

The ‘Ellie-Mae’s Sparkle’ book is a magical and uplifting tale. A response to the challenging year that has been, and a reminder that with optimism, perseverance and a sense of community, we can overcome difficult times – we can find that ‘sparkle’ again.

A percentage of proceeds from the sale of each paperback book will support Save the Children’swork in Australia and around the world, including its COVID-19 response. This includes:
• Provide hygiene and educational resource packs.
• Household essentials to families including translating COVID-19 risk and restriction information for remote communities.
• Fund virtual playgroups and online learning sessions for children and young people to ensure the continuity of education.
• One-on-one child protection support including coaching for vulnerable families and mentoring for at-risk young people.

As we enter the festive season, it’s a beautiful gift for kids and adults alike. Read this heart-warming story to children, grandchildren, nieces and nephews, or gift it to a loved one, to help them find their sparkle.

To purchase, add this book to your cart online via the Michael Hill website or pick it up in one of the Michaels Hill stores, and help support Save the Children. It’s guaranteed to bring some extra sparkle this festive season!


For further information please visit: https://www.michaelhill.com.au/savethechildren

Leave a Reply

Your email address will not be published.

4 + 17 =