Will & Co was formed by a group of lifelong coffee loving friends, who together have over 50 years of coffee and café experience and a shared ambition to create a unique coffee culture in Australia.

Located in the heart of Bondi Beach, Will & Co’s innovative micro roastery aims to be a hybrid space, predominantly used for training and education purposes, coffee roasting, retail and a sweet spot for the local Bondi community – a place to roast coffee, explore the flavour profiles of different coffee origins and experiment with alternative brewing methods.

The Will & Co concept space will play host to an impressive custom Probat coffee roaster. Celebrating the theatre of coffee, the Probat Drum roaster uses a slower, more controlled
method of roasting and will be exclusively used to roast the world’s most exciting coffee beans.


The space will host a variety of events, including; latte art smack downs, barista competitions and educational talks with the aim to further educate the local community on coffee culture and the science of coffee. Coffee enthusiasts will have the opportunity to take part in home barista courses and will be able to purchase freshly roasted Will & Co coffee beans and a range of specialty goods, such as cold drip equipment and ceramics.
In keeping in line with the brand’s ethos of supporting the local community, the Will & Co
concept store will make a conscious move away from single serve plastics, serving all coffee in reusable, ceramic cups. The space features a milk juggler, which uses milk bladders instead of cartons to minimise milk waste and all used coffee grounds will be recycled back to the local community for use in compost beds and gardens.
Synonymous with coastal cool, Bondi Beach is the cultural home of Will & Co. Custom, artistic murals feature throughout the space, designed and installed by long-standing friend of the brand, WA based Illustrator Chris Nixon.
The Will & Co concept store and boutique roastery is now open on the corner of Gould Street and Beach Road, Bondi Beach.

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Georgia Dawes

Lover all all things that make me happy, happiness is the way to her heart!

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