For the 7th consecutive year, Disaronno® changes its look—and surprises—once again. This year, the world’s favourite Italian liqueur has partnered with Diesel, the iconic global streetwear brand, to customize its new limited edition bottle Disaronno wears Diesel.
Disaronno wears Diesel is a limited edition bottle wrapped in an eye-grabbing denim pattern, representing Diesel’s signature textile. The design reflects the synergies of the two brands: both are world-renowned, Italy-based companies that share a strong focus on promoting creativity and originality.
Diesel is an internationally recognized lifestyle brand, producing a wide-ranging collection of jeans, clothing and accessories. Always on the cutting-edge—not just in terms of its immense product offering, but also in regard to social initiatives, branding efforts, and progressive thinking, Disaronno complements this ethos by consistently delivering an original taste and a unique flavour that appeals to multi-generational mixology fans across the globe.
#disaronnowearsdiesel is the star of the seventh edition of the Disaronno® Icon project, which involves teaming up with leading Italian designer labels every year. Past collaborations have included Trussardi, Missoni, ETRO, Cavalli, Versace and Moschino.
Through this project, Disaronno supports the OTB Foundation, Diesel’s parent company’s philanthropic arm, fully embracing its motto of “Brave Actions for a Better World.” In Italy and at a global level, the Foundation is involved in social initiatives focusing on three principles: sustainability, innovation and direct social impact.
This latest limited edition Disaronno wears Diesel bottle is the perfect gift for style and fashion enthusiasts and like the previous special editions will surely become a real collector’s item. This special edition bottle will be available at Dan Murphy’s, BWS, Liquorland and hundreds of independent liquor retailer from October 2019 until stocks last.