There’s been a lot of discussion around the state of Easter in the age of social distancing. Concerns have been raised about the Easter Bunny’s whereabouts and the likelihood of a special travel eggs-emption.
Additionally, the cancellation of major events and self-distancing measures mean families are looking for new ways to celebrate traditions and rituals at home.
CADBURY wants all Australians to know that despite the current circumstances, the spirit and magic of Easter remains true and the things that make it special – love, family, togetherness, and fun – are more important than ever.
This Sunday April 12, the brand is launching #EasterIsOn, Cadbury’s biggest digital Easter Egg Hunt, encouraging families to connect and share footage of their at- home egg hunts via Facebook and Instagram Stories.
Participants will have the chance to enjoy a good old-fashioned hunt together and tune into what others in the community are up to without having to leave their home.
Paul Chatfield, Director of Marketing for CADBURY ANZ says, “This year, Easter gives us an opportunity to reach out to our network of family and friends at a time when we’re physically isolated from one another. It’s a celebration that traditionally brings us together, so it’s important that we take the time to find new ways to reach out and connect to avoid feelings of loneliness and isolation.”
“We recognise a lot of families will be doing it tough this Easter, so we’ve partnered with Food Bank, SecondBite and a range of other charities including aged care homes and hospitals to deliver chocolate blocks and Easter eggs to frontline healthcare workers and those in need.”
The CADBURY #EasterIsOn Easter Egg Hunt commences at 9:00am on Sunday April 12. For more info head to the Facebook event: