Online fashion retailers boohoo & boohooMAN will be launching their latest Pride collection. This year in particular, the overarching concept of unity has never felt so strong, and this collection truly reflects that.
The inspiration behind the collection and messaging derives from uniting as a community and standing together in spirit even when we physically are unable to. It is important that we show love and support to one another at a time where we have never been more united to help ultimately create a more loving, kinder and safer environment.
The campaign sees an ordinary apartment brought to life through hints of rainbow lighting to reflect everything we love when it comes to Pride. The range sees a neutral, monochrome colour palette and streetwear silhouettes mixed with slogan prints and rainbow accents. Simple yet powerful in meaning, the collection is here to celebrate everyone, and this is shown by one of the t-shirts that reads LOVE. You, me, him, her, they, them, us, whoever, EVERYONE.
The collection is available in sizes XS – 4XL.
boohoo & boohooMAN will be donating £10k each to Outright Action International to support the amazing work they do for the LGBTQ+ community.
The collection is now available here: https://au.boohoo.com/search?q=Pride