When seeking inspiration for the CAMILLA AW20 Then, Now, Ever After collection, Camilla Franks explored another world. As a poetic and serene venture of escapism in the absence of physical travel due to medical treatment grounding the designer on home soil in 2018, Franks looked upwards and inwards to the wonders of the zodiac, folklore, ancient history and fairy tales. Finding solace in the pages of ancient, bounded books, it was here that Camilla discovered her muses and invoked her magic.


The Then, Now, Ever After collection is split into two parts. Part 1, currently in store, is inspired by mythical creatures.  Deep down the rabbit hole and into another world, Part 2, which launches at the end of March, features peculiar character in the most fanciful situations. Rich in chaos, beauty and illusion, the scenes that unfold pay tribute to the tales entrenched deep in our memories.

Camilla’s latest print release Forever Far, is a preview into the narrative behind the second part of Camilla’s Then, Now, Ever After collection.


The 12 piece preview capsule collection Forever Far is a Camilla retail exclusive, sold exclusively in Camilla stores from Tuesday 25th Feb!


For more info head to: https://au.camilla.com/

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Georgia Dawes

Lover all all things that make me happy, happiness is the way to her heart!

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