Sydney boutique hospitality group, Applejack have  announced their reopening strategy following the groups’ decision to hibernate their 7 Sydney venues at the end of March due to CV-19. As restrictions continue to ease, and venue capacity increases come into effect, Applejack will stagger the reopening of all their venues; SoCal (Neutral Bay), The Butler (Potts Point), The Botanist (Kirribilli), Endeavour Tap Rooms (The Rocks), Bopp & Tone (CBD), June’s Shoppe (CBD) and Table Sixty (CBD).

To celebrate the revival of Applejack, the hospitality group will begin the gradual reopening of their venues this winter with a welcome twist – the first days of trade at all of their restaurants will pay tribute to their staff, with food provided on-the-house (excludes all drink sales), allowing patrons to choose what they wish to pay for their food orders. All monetary contributions for the group-wide ‘Food Sales For Staff’ initiative will be pooled and shared equally, going directly to all returning Applejack employees that lost their income and weren’t eligible for the government’s JobKeeper Payment scheme.

Applejack began their road to recovery by reopening June’s Shoppe takeaway café in Sydney’s CBD on May 26, with SoCal set to be the group’s first major reopening this month. The Neutral Bay restaurant
and bar will recommence slinging its Southern Californian-inspired food and cocktails on June 22, and the sunny rooftop terrace has also had a complete re-vamp whilst in hibernation! During the first 3-
nights of trade (Mon 22 – Weds 24 June), SoCal will operate as a Taqueria, serving up their legendary Baja Fish, Pork, Smoked Brisket and Tofu Tacos, along with all-time favourites Guac and Black Corn
Tortilla Chips and Churros with Dulce de Leche sauce. All food sales will be on-the-house with diners encouraged to leave a ‘Taco tip’, choosing what they pay – with all tips going to Applejack employees as part of the group-wide Food Sales For Staff initiative.

SoCal will then resume their full dining menu featuring ‘low n ’slow’ smoked meats, from June 25, whilst also re-introducing their wildly popular Bottomless Rosé lunches from June 27 (then every Fri –
Sun, 12pm – 3pm thereafter) and mid-week Burrito lunch specials from July 1 (dine-in or takeaway, every Weds – Fri, 12pm – 3pm). All Applejack venues, SoCal included, will adhere to the groups’
updated CV-19 policy and health & hygiene plan which will see the introduction of new digital menu options (via QR code), digital check-in for walk-in customers (bookings highly recommended) and table service only, for the foreseeable future.

The Butler will celebrate reopening by hosting a special FEAST FOR FRIENDS dinner. The eclectic oasis in Potts Point will welcome customers and staff back on July 6 with an Ibero-American banquet designed by Head Chef Amber Doig. The feasting menu will be offered on-the-house (excluding drink sales), with diners encouraged to leave ‘feast-tips’ for Applejack staff. Following the one-off event, a new seasonal dining menu will be available as of July 7 to enjoy on The Butler’s refreshed leafy terrace, perfect for adoring the famous Sydney city skyline view!

Similarly, Kirribilli neighbourhood gem The Botanist will reopen on July 13 with a warming FAMILY FEAST as a tribute to the Applejack team. The feasting banquet menu will be offered on-the-house (excluding drink sales) and include a host of the restaurant’s top dishes such as Ora King Salmon, Fried Cauliflower and Grain-Fed Scotch Fillet 250g. The Botanist’s full dining menu will be available from July 14 with new seasonal dishes to enjoy!

Applejack aims to have all its venues reopened and operating by mid-August. Following in the footsteps of SoCal, the group is strategically planning for The Butler and The Botanist to swing open their doors in July, both with new menus in tow, and Bopp & Tone and Endeavour Tap Rooms to follow suit in August. Booking enquiries for SoCal and The Butler will recommence from June 9, stay tuned for further announcements!

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Georgia Dawes

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