In the lead up to National Burger Day this Thursday 28 May, Grill’d has launched its #DressUpForGrilld challenge via TikTok, calling on customers to get fancy and dress up in their most creative threads for the chance to win a year’s supply of burgers. The #DressUpForGrilld challenge will run from 25 May – 19 June with the aim of injecting some fun, vibrancy and connection throughout communities across Australia, as the world continues to navigate new restrictions and life around COVID-19.

To take part in the challenge, customers must ‘click’ into their best fancy dress to receive their Grill’d delivery or when heading in-store to pick up takeaway or dine-in, then share a video of the occasion with
their Grill’d order via TikTok or Instagram, tagging @GrilldBurgers and #DressUpForGrilld. Customers can enter as many times as they wish until 19 June.

Grill’d will be on the hunt for the most engaging and entertaining content, rewarding effort and originality by offering six lucky winners a grand prize of a year’s worth of healthy burgers. Winners will be
announced on the Grill’d website and contacted via social media on 22 June.


To further incentivise customers, those who head into a Grill’d restaurant to collect takeaway orders or dine-in in their fancy dress will also receive a drink (including alcoholic beverages) on the house to enjoy with their burger to reward their efforts.

#DressUpForGrilld comes after the successful launch of Grill’d Delivery, the healthy burger company’s own direct delivery service created in response to the growing demand for restaurant-to-consumer
delivery and to bolster business operations in the face of COVID-19. With plans to expand nationwide by the close of 2020, Grill’d Delivery is currently available at fifty restaurants across New South Wales and Victoria.

The TikTok campaign is the second initiative to be launched under the company’s “Grill’d for Good” umbrella, which exists to help support and employ as many people as possible during COVID-19 through
culturally topical and fun campaigns and activities that play to the purpose of the Grill’d brand.

For more information visit www.grilld.com.au or follow @grilldburgers.

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Georgia Dawes

Lover all all things that make me happy, happiness is the way to her heart!

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