Launching today, the #RoadTripPledge is an Australian regeneration promise, created by online holiday rental website Stayz. It draws our attention back to the needs of regional Australia, both directly and indirectly impacted by the summer bushfires, and more recently the COVID-19 imposed travel bans. This pledge is for families, to help them process and understand recent major Australian bushfires and health issues, and offers a way to take positive action together to revive the economy.
A number of household Aussie names have joined the campaign, with Edwina Bartholomew, Natalie Bassingthwaighte, Cameron Daddo and Alison Brahe, Jamie Durie, Adam Liaw, Benji and Zoe Marshall, Cartiona Rowntree, Tom Williams and Dr. Katrina Warren, some of the first to make the pledge. Each has made their own promise to travel locally with their families across 2020 by road as a genuine way to give back to recovering regions and tourism.
The campaign was created by Stayz as a response to the devastating bushfires over the Australian Summer when thousands of properties, businesses and people were affected by bushfire and drought. Just as recovery was underway, COVID-19 left regional towns further isolated. With travel now taking off again in many places across the country, the #RoadTripPledge message is simple: Focus on reconnecting Australian families with these impacted areas, encouraging Australians to make a simple promise to take on new adventures and hit the road to rebuild tourism.
As a reminder of the incredible power of regeneration.
I stand with regional Australian towns.
I vow to explore impacted places by road.
To spend generously in towns of all sizes.
To always ask locals “are you okay”.
To value moments of connection with the people I love.
And find a renewed sense of adventure together.
Even when the headlines have stopped, and the social media has ceased.
We will not forget the reason why we made our #RoadTripPledge.
Stayz is offering, for a limited time, $100 VISA gift cards which can be used in impacted regional towns. They are asking travellers to take the #RoadTripPledge, make a booking for over $1000 at a great Aussie destination and claim their gift card. Available for the first 1000 bookings in Australia, this puts $100,000 in the back pocket of communities that need it most.
In these challenging times, the #RoadTripPledge shines a light on something we can be hopeful about together. To join families and businesses taking the pledge around the country, go to www.roadtrippledge.com.au.