Rekorderlig has opened the gates to Rekorder-land, an immersive digital destination allowing Australians to experience the Swedish-born brand’s unique flavours like never before.
Visitors can virtually enter the world of Rekorder-land via the town of Vimmerby, home of the iconic cider and where it’s still made today, complete with a few Rekorderlig-inspired, multi-sensory twists.
Through a mobile-first microsite, visitors will be taken on a flavour-led journey where they’re invited to immerse themselves in hyper-real sights, sounds and hands-on interactivity. It is brought to life through three vivid experiences, which feature delicate depictions of Rekorderlig’s fruit and flavours amidst backdrops of stunning, Swedish-inspired landscapes and soundscapes.
The Strawberry-Lime ‘Fountain Dive’ is where you’ll explore an underwater marine-like world within Vimmerby’s iconic town square fountain, exploring strawberry-hued waters and coral, playing with bubbling lime jellyfish and hunting for strawberry pearls.
The Blush Lakehaus is an interactive music and visual experience powered by AI-image recognition technology. Visitors are invited to build beats by displaying hand and facial gestures. The experience is inspired by Blush Rosé, Rekorderlig Cider’s drier, lighter rose inspired flavour.
Exploring ‘The Botanical Meadows’ you’ll find lush fruit dwelling happily amongst tree-sized botanicals to discover unique flavour combinations such as Peach-Basil and Grapefruit- Rosemary.
Travel wouldn’t be complete without a souvenir – once visitors have completed the range of experiences and discovered the flavours, they’ll be invited to exit through the Souvenir Flavour Shop with discounts, lightroom filters, vouchers and more.
To take your journey through Rekorder-Land, please visit www.rekorderland.com.au