Batiste has launched a dry shampoo range inspired by nature, made with 100% natural extracts that harness the
power of plants for refreshed hair in-between washes.
Using nature’s best to gently refresh hair without water,
this range of three dry shampoos instantly revives, leaving you with naturally refreshed hair, with an invisible
finish. Made with plant extracts, three divine yet subtle fragrances, these variants have been carefully formulated to
complement your hair routine and style.
Rice starch instantly absorbs excess oils without stripping the hair’s inner moisture and underpins this vegan-friendly formula. With 40%* less and recyclable packaging, Batiste is making strides to be a brand that reflects its customer’s core values.
Batiste, Australia and New Zealand’s No.1 Dry Shampoo, has responded to insights highlighting the increasing number of consumers looking for products with naturally derived and organic ingredients within their beauty products, rather than switching to new brands.
For an in-between wash, restyle or a fragrance refresh, Batiste’s newest innovation has you covered.
Helen Feeney, Batiste Senior Product Manager:
“Year on year, Batiste brings innovation to the dry shampoo category and 2022 is no exception with a very exciting launch. We’re pleased to launch Batiste Naturally to fulfil the needs of consumers seeking a naturally derived alternative.”
Alex Fuchs, Batiste Ambassador and Director at Fuchs Hair: “The new Batiste Naturally range ticks a lot of boxes for
me; use of 100% natural extracts, 0% dyes and sulphates, lightweight and invisible finish, amazing fragrances AND
targeting specific hair types. I love the refreshing look!”
Available in 3 variants:
Batiste Naturally Green Tea & Chamomile for all hair types
Batiste Naturally Coconut Milk & Hemp Seed Oil for frizzy hair
Batiste Naturally Bamboo Fibre & Gardenia for flat or fine hair
Available Now in Woolworths & Chemist Warehouse.
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