Move over vanilla and chocolate, there is a new flavour taking over the freezer aisle. Connoisseur, Australia’s number one ice cream brand, is turning one of the internet’s biggest food trends into a seriously indulgent frozen treat with its new Strawberry Matcha stick, launching exclusively at Coles.
If you’ve noticed strawberry matcha popping up everywhere from café menus to TikTok taste tests, you’re not imagining it. The combination of earthy, vibrant matcha and sweet strawberry has become one of the year’s biggest flavour obsessions, with more than 110,000 videos shared under #strawberrymatcha on TikTok and millions of views to match.
Now, instead of lining up for your strawberry matcha fix at your local café, you can find it waiting for you in the freezer.
Connoisseur’s new Strawberry Matcha stick brings together expertly harvested green tea leaves, ground into a vibrant matcha powder and folded through smooth ice cream before being swirled with luscious strawberry syrup. The whole thing is then coated in a decadent strawberry flavoured pink chocolate shell, creating a seriously pretty pink and green combination that looks almost too good to eat.
Almost.
The launch follows the success of Connoisseur’s Pistachio Gelato range, with its Pistachio sticks becoming the brand’s second best performing multipack. With matcha already proving a hit thanks to Connoisseur’s Matcha Green Tea with White Choc 1L Tub, taking the flavour into the world of strawberry matcha feels like a very natural next step.
And if the thought of earthy matcha paired with sweet strawberry has you intrigued, this is a fun new way to experience the flavour trend. Think your favourite café order transformed into an indulgent ice cream stick, complete with a vibrant pink chocolate coating.
Launching exclusively at Coles from late July, Connoisseur Strawberry Matcha sticks come in a four pack with an RRP of $12.
So, if you’ve been watching the strawberry matcha trend take over your social feeds and wondering what all the fuss is about, your next taste test might just be waiting in the freezer aisle.
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