Mondays have never tasted so good thanks to Mad Mex, Australia’s much-loved Mexican restaurant chain, with the start of its Mad Mex Meatfree Monday initiative, launching a $2 reduction on ALL plant-based meals* under its newly launched Manifesto.
In line with its ‘Fresh Fuel for Life’ positioning and as pioneers of fresh food thinking, the Mad Mex Meatfree Mondays launch coincides with that of Mad Mex’s new plant-based ‘Baja BBQ Vegan Chicken’. A new vegan menu option that tastes just like chicken that can satisfy the taste buds of even the most avid carnivore.
The Mad Mex Manifesto, entitled Something is Everything, encourages amigos to use their mouths as a powerful weapon to fight climate change by opting to go meat free when they can. Given meat production is a major contributor to Co2 emissions and uses a huge amount of water, choosing to eat plant-based can really make a difference. The Manifesto lays out the argument that if we all did our own little bit to help, ultimately, we can create a huge difference to the health of the environment. And by offering $2 off every plant-based meal on a Monday, Mad Mex is putting their money where their mouth is.
Mad Mex’s commitment to the planet goes farther than just food. The brand has continually been investing in sustainability by using recyclable paper straws, wooden cutlery and BioPak, biodegradable, environmentally-friendly packaging for its meals– diverting hundreds of tonnes of waste from landfill.
The delicious new plant-based chicken BBQ filling option is made with Simplot’s vegan product, the “100% Not” range which, as the name suggests, can be easily confused with the real thing! This new plant-based protein has the texture and taste of chicken but is completely vegan / vegetarian / gluten-free friendly.
- *Mad Mex’s $2 discount is available every Monday from 9th March. Redeemable on all plant-based menu items
- Mad Mex’s BBQ Vegan Chicken filling is available in Mad Mex restaurants and online from 3rd March