Breakfast favourite Nutella is giving Australians and New Zealanders another reason to linger over their morning toast, unveiling a fresh new look for its limited edition Good Morning collection.
Created in collaboration with Australian artist Dave Homer, the redesigned jars feature four eye catching illustrations inspired by landscapes across Australia and New Zealand. From bustling city streets and sun drenched coastlines to snow capped peaks and wide open outback vistas, each design captures a different side of the region’s morning magic.
“To me, a Good Morning is about the small details – the light, the quiet, the anticipation of the day ahead,” said Dave Homer, campaign artist.
“These designs are inspired by everyday moments and places that many Australians and New Zealanders instantly recognise, capturing how a morning can feel completely different depending on where you are.”
The limited edition jars are designed to celebrate the simple rituals that start the day, whether that means breakfast overlooking the beach, grabbing a quick bite before work or enjoying a slow weekend morning at home.
To complement the new collection, Nutella has also introduced two breakfast recipes inspired by local tastes: Tropical Overnight Breakfast Oats with Nutella and Brekkie Bread Pudding with Nutella.
The latest label refresh builds on the success of Nutella’s previous limited edition collections. Two years ago, the brand released seven jar designs showcasing iconic landscapes and popular winter travel destinations across the region.
Nutella has also been expanding beyond the breakfast table. Last year, the brand entered the frozen pastry category with the launch of Nutella Croissants and Nutella Muffins, while last month it introduced Nutella Peanut, its first new flavour in more than 60 years, rolling out across the United States with in store promotions and nationwide availability.
The limited edition Good Morning jars are available now at Coles, Woolworths and independent supermarkets across Australia.
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