Pringles has joined forces with iconic Aussie swimwear brand Budgy Smuggler for the ultimate summer mash-up -serving up bold bathers, bright beach accessories and plenty of cheek. Blending Pringles’ unmistakable flavour-packed personality with Budgy Smuggler’s legendary sense of humour, this limited-edition collection is here to make waves just in time for peak summer.
To celebrate the launch, Pringles is taking over the Budgy Smuggler Manly store on Saturday 17 January 2026, from 9am to 6pm, transforming it into a full-blown Pringles beach party. Fans can score free Pringles (one can per person, while stocks last), check out the new range showcased on the famous Wall of Bums, and even meet Mr P himself, who’ll be rocking his very own custom Budgys. Expect selfies, laughs and seriously memorable summer moments.
The Pringles x Budgy Smuggler range features men’s and women’s swimwear — including a bikini and one-piece — plus must-have beach accessories like bucket hats, towels and a clever stubby holder that clips your Pringles can straight onto your swimwear for hands-free snacking. With prints inspired by Pringles’ most-loved flavours and the iconic Mr P, the collection is a playful celebration of Aussie beach culture, designed to turn heads from the sand to the surf.
And there’s more. To help Sydneysiders soak up the sun, Pringles is giving away 20 ultimate Pringles x Budgy Smuggler “Summer Celebration Kits” to lucky fans at the Manly store. Each kit includes a pre-selected swimwear piece, bucket hat, towel, stubby holder and, naturally, Pringles. Want to win? Just turn up and join the party.
Available from 17 January, the Pringles x Budgy Smuggler limited-edition collection can be purchased online here www.budgysmuggler.com.au or in-store at Budgy Smuggler Manly, Bondi and Kotara, while stocks last.
KEY EVENT DETAILS
Location – Budgy Smuggler Manly, 57 The Corso, Manly NSW 2095
Date | Time – Saturday 17 January 2026 | From 9am to 6pm
Kit Giveaway – 20 first guests will receive a Pringles x Budgy Smuggler kit gift offered on a first-come-first-serve basis. Terms and conditions apply.
Leave a Reply