ghd Launches Second Styler Trade-In Campaign following the success of its first initiative

After the huge success of its first run, ghd is bringing back its Styler Trade In campaign, running from 18 February to 18 March 2026. It is your chance to level up to ghd’s most advanced styling tech yet and responsibly recycle your old tool instead of letting it collect dust in a drawer.

Here’s the glow up deal

For a limited time, when you purchase a ghd Chronos or ghd Chronos Max styler in Black or White, you will receive a 150 AUD refund when you trade in any brand of hair straightener. Yes, any brand. This is about upgrading smarter, not brand loyalty.

Even better, ghd has partnered with The Doc Shop, a leading e waste specialist, to ensure every returned electrical item is securely and ethically recycled or disposed of. That means less landfill waste and more materials being responsibly recovered. Good hair and good karma.

Meet the stars of the show

ghd Chronos
The ghd Chronos is the brand’s most awarded straightener to date. It delivers ultra fast styling at ghd’s optimum 185 degrees Celsius temperature, giving you sleek, polished results without extreme heat damage. Think smooth passes, serious shine and less time in front of the mirror.

ghd Chronos Max
The ghd Chronos Max takes things up a notch with plates that are 85 percent larger, making it ideal for long, thick or curly hair. It is designed for faster one stroke styling and delivers high definition results that last up to 24 hours. Translation, fewer passes and more staying power.

How to trade in

Upgrading is easy

1. Add a ghd Chronos or Chronos Max to your cart at ghdhair.com.au
2. Apply the code TRADEIN at checkout
3. Complete your purchase
4. Receive your new styler along with a return flyer and bag
5. Scan the QR code on the flyer to access the carrier website
6. Enter your order number, select Trade In and generate your free return label
7. Send back your old hair straightener using the prepaid label
8. Once received, ghd will process your 150 AUD refund and send confirmation

It is a simple switch that gives you cutting edge styling while doing your bit for the planet. If your current straightener is past its prime, this is your sign to upgrade, recycle and step into smoother, shinier hair days ahead.