If you’re feeling a little less fired up than you were on January 1, you’re not alone.
This Friday, 9 January, marks National Quitters Day. It’s the point in the month where the novelty of New Year’s resolutions wears off, real life kicks back in, and motivation quietly slips out the back door. No drama. No judgement. Just reality.
And if there’s one thing we’ve learnt at Social101, it’s that consistency rarely comes from willpower alone. Sometimes you need a nudge, a challenge, or even just a reason to show up and move your body in a way that feels doable.
That’s where Red Bull comes in with a clever, low-pressure idea that actually makes sense for January.
The Zero Excuses Strava Challenge
Launching on 9 January, the Red Bull Zero Excuses Strava Challenge is about ditching perfection and focusing on movement. Any movement. Every day.
We’re talking:
- A walk around the block
- A swim at the beach
- A gym session, Pilates, or a run
- Dancing in your kitchen
- Chasing kids, dogs, or deadlines outdoors
If it gets you moving, it counts.
All you need to do is log your active days on Strava over 28 days. Hit milestones along the way and you can unlock Red Bull samples, digital rewards, and incentives to keep you going when motivation dips.
And for anyone who likes a goal at the end of the road, logging 21 active days puts you in the draw to win a ticket to HYROX, one of the world’s fastest-growing fitness races. Consider it a nudge to actually make it to the starting line.
Why We Love This
January doesn’t need more guilt or all-or-nothing thinking. It needs realistic motivation.
This challenge meets people where they are, whether you’re easing back into routine or just trying to move your body more consistently than last year. And when you do need a little boost, Red Bull Zero is there too, now with a new taste sweetened with monk fruit extract.
No lectures. No extremes. Just movement, momentum, and a reminder that showing up imperfectly still counts.
Because honestly, we could all use a bit of motivation right now. And if a simple challenge helps you stick with it one more day, that’s a win in our books.
You can check out the Red Bull Zero Excuses Strava Challenge from 9 January and decide what “zero excuses” looks like for you this summer.
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