Attention glamour pusses! Australian Fashion designer Leona Edminston has designed a purrrrrrfect collection of cat accessories for fashionable cat lovers.  Purina has unveiled a premium collection of bespoke limited edition accessories for cats and their owners, designed in collaboration with Australian fashion designer Leona Edmiston.


As a cat lover, Leona has designed the collection to treat both cats and their owners, with exclusive prints taken from her 2016/17 Summer Collection. Leona says, ‘Cats are such elegant, sophisticated creatures and cat owners obviously love the finer things in life, and will do anything for their cats to make them happy and give them the absolute best. People want to have something special for their pet and have it be a feature of the home, which is why the Fancy Feast® Classic Collection collaboration is perfect – there are so many options, from beautiful bowls to fabulous beds. It’s very exciting.’


Head of Marketing for Nestlé Purina PetCare Australia, Nathan Hill says the collaboration between Leona and Fancy Feast® ‘just makes sense’. ‘Leona brings an effortless sophistication to all her designs. Much like Fancy Feast®, Leona’s designs are premium but remain accessible. The eye for detail in all of Leona’s designs matches our focus on high quality ingredients and unique textures that go into creating Fancy Feast® gourmet recipes, making this collaboration a perfect fit.’


The collection has been created to both delight and reward cat owners. Each purchase of a Fancy Feast® Classic Recipe can will reward consumers with one point. These points can be collected and then redeemed for various accessories in the Fancy Feast® Classic Collection by Leona Edmiston.


The Fancy Feast® Classic Collection has been inspired by a variety of eras, from 1880s French botanical florals to 1960s style bold, electric clashes of colour. Accessories in the collection include:

  • Printed collars
  • A premium cat bed
  • A throw pillow
  • Elegant food bowls
  • A silk scarf for cat lovers to enjoy


Fancy Feast® Classic Recipe cans are available in Woolworths, Coles and Independent supermarkets nationally, as well as leading Pet Stores.

To redeem your fabulous, designer goodies head to :


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Georgia Dawes

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