There’s nothing like a fresh blowout or perfectly styled curls to boost your confidence but what if your favourite hair tool could also help fund life-saving breast cancer research?
That’s exactly what ghd is doing with the launch of its annual Pink campaign, unveiling the limited-edition Dusted Pink collection today (1 July). More than just a pretty makeover, the collection is designed to raise funds for the National Breast Cancer Foundation (NBCF) while reminding Australians of the importance of regular breast self-checks.
This year marks an incredible 23 years of ghd’s Pink campaign, which has raised more than $25.5 million globally for breast cancer charities. In Australia, $20 from every limited-edition Dusted Pink styling tool sold will be donated directly to the National Breast Cancer Foundation, helping fund world-class research aimed at achieving zero deaths from breast cancer.
The limited-edition range gives some of ghd’s most-loved styling tools a chic new look, dressed in a soft dusted pink finish. Fans can shop favourites including the award-winning chronos, chronos max, duet blowdry, helios, gold®, and curve grand tong, with each tool paired with a matching heat-resistant bag.
Whether you’re upgrading your styling routine or searching for a thoughtful gift, the collection proves that beauty purchases can have a meaningful impact beyond the bathroom mirror.
The campaign is about far more than fundraising, though. Together with the National Breast Cancer Foundation, ghd is using its platform to encourage Australians to become familiar with their bodies and perform regular self-checks, helping people recognise potential signs of breast cancer as early as possible.
Early detection continues to play a vital role in improving outcomes, and while breast cancer can affect anyone, increased awareness and ongoing research are helping save lives every day.
For more than two decades, ghd has made its annual Pink campaign a cornerstone of its brand, working alongside more than 12 breast cancer charities around the world to empower people with confidence, whether they have hair or not, while contributing to critical research efforts.
So, if your styling tools are due for an upgrade, this is one purchase that lets you look good, feel good and do good—all before you’ve even finished your morning routine.
For more information on breast self-checks and the signs and symptoms of breast cancer, visit the National Breast Cancer Foundation.
Get yours here: https://www.ghdhair.com/au/
Leave a Reply