Sustainability-led wine brand Tread Softly is closing in on a major milestone: the planting of its three-millionth tree in the flourishing Tread Softly Forest. To celebrate this incredible achievement, the brand has launched Antarctica Awaits-an eco-adventure giveaway set to whisk one lucky Australian or New Zealander and their guest to the breathtaking ends of the Earth.
Designed as a heartfelt thank you to the customers who made this environmental success possible, Antarctica Awaits will send the winners on a once-in-a-lifetime expedition to the world’s final frontier: the icy, awe-inspiring wilderness of Antarctica. The journey begins in Ushuaia, Argentina, before boarding the National Geographic Explorer, the gateway to glaciers, wildlife encounters, and unforgettable polar scenery.
This ten-day adventure is packed with pinch-me moments. Led by expert naturalists, biologists, and geologists, guests will sail the legendary Drake Passage, hike pristine glaciers, kayak among towering icebergs, and witness the extraordinary wildlife that calls Antarctica home- think humpback whales, orcas, and colonies of gentoo, chinstrap, and Adélie penguins.
The prize package includes return flights, four-star accommodation in both Ushuaia (Argentina) and Puerto Natales (Chile), and an eight-day cruise aboard the National Geographic Explorer in a twin cabin valued at more than $18,000 per person. Meals and activities are covered, plus winners will receive $500 spending money, cosy merchandise to keep warm, and of course, Tread Softly wine to toast the adventure.
True to Tread Softly’s mission, Antarctica Awaits is far more than a typical giveaway. This special partnership captures the wonder of exploring one of the planet’s most untouched places-a perfect reflection of the brand’s commitment to treading lightly while seeking out life’s boldest experiences. Every element of the prize has been thoughtfully considered, from net-zero flights to eco-focused activities, reinforcing the brand’s dedication to protecting the planet.
Since 2019, Tread Softly has planted one Australian native tree for every six bottles of wine sold, growing the Tread Softly Forest within Western Australia’s Yarra Yarra biodiversity corridor. This initiative not only reduces the brand’s carbon footprint but stands as a long-term promise to restore and regenerate native ecosystems.
Antarctica Awaits is live now and runs until 31 January 2026. To enter, simply purchase a bottle of Tread Softly from Dan Murphy’s, BWS, or independent retailers nationwide, then scan the QR code on the pack or head to the entry website. The competition is open to Australian and New Zealand residents aged 18 and over, with travel scheduled for November 2026.
Adventure doesn’t get cooler than this.
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