Australia’s original premix is having a glow-up — and it’s right on time for summer. UDL has officially unveiled a fresh new look, marking the start of a major brand refresh under its new owner, Vok Beverages, and signalling a renewed push to re-establish its place at the heart of the RTD category.
This update is more than just a cosmetic tweak. It represents a clear commitment to investing in one of Australia’s most recognisable ready-to-drink brands and reconnecting with a new generation of drinkers, while still nodding to the loyal fans who’ve been enjoying UDL for years.
The most noticeable change is the packaging. Out goes the retro clutter, replaced by a sleek, modern design that’s all about clarity and shelf impact. The new cans feature bold colour blocking, simplified branding and flavour-forward cues, making it easier than ever to spot your favourite at a glance. There’s also a subtle wink to UDL’s Australian heritage, including a playful reference to its long-standing nickname, “Oodles.”
Behind the scenes, the range has been streamlined and sharpened, with clearer flavour navigation and competitive pricing designed to support retailers and make the shopper decision quick and easy. It’s a tighter, more focused line-up that puts the spotlight firmly back on what UDL does best.
The refreshed look has already rolled out across several key SKUs, including Passionfruit & Lemon Lime Soda (4-pack), Mixed 10-packs, Ouzo & Cola, Raspberry, and Lime, with more products set to transition over summer.
Available now at Dan Murphy’s and other national retailers, UDL’s new chapter is officially underway. With a confident new look, a streamlined range and renewed investment behind it, Australia’s original premix is stepping back into the spotlight -refreshed, modern and ready for the season ahead.
Leave a Reply