Wonder is striving towards a brighter future where it can turn waste into wonderful for kids and generations to come, and therefore is making big changes to one of Australia’s favourite* bread brands.
In April, Wonder launched Wonder Recycling Rewards, a fun and easy program for Aussie schools to recycle bread bags that might otherwise go to landfill. Over 1,000 schools across Australia registered and have been passionately collecting bread bags for recycling. Bread bag collections have now closed, enabling us all to celebrate the thousands of kilograms of plastic diverted from landfill due to Wonder’s help.
Additionally, Wonder will also be helping to turn every single bread bag collected through the Wonder Recycling Rewards program into new and sustainable items that kids can play on or with. Wonder acknowledges that we can do more if we unite. Plastic is a big problem, and the brand wants to help its customers to make a difference with its 100% recyclable bread bags.
Across participating stores, consumers can return Wonder bread bags to be recycled, ensuring we’re all doing our bit to reduce waste to landfill, whilst returning valuable materials to be reused. Wonder is constantly wondering what it can do better, so together with making its bags 100% recyclable, it has also reduced the plastic content of its bags by 25%; saving approximately 400 tonnes of plastic from being produced each year.
In the coming months, Wonder will potentially remove almost 50 million small pieces of plastic from the waste stream annually through the introduction of cardboard bread tags, ensuring that the brand is working together with its community to eliminate single-use plastics. A small solution, with a big impact.
A huge achievement in reducing its own impact, but more so giving families a better choice for their kid’s future.
For further information, please visit: www.wonder.com.au