With the rise of alcohol free options undeniable, we’re always on the look out for new additions to the scene. We’re so excited to try the brand-new flavour from Red Bull which was launched today – and even better, it’s sugar free – #WINNING

As the first sugar free product in the Editions family, Red Bull The Purple Edition is the sixth product in the range. Introducing the new; Red Bull The Purple Edition with Açaí Berry taste.

The infamous açaí berry hit the mainstream in Australia more than eight years ago, and has since become a staple ingredient in almost every smoothie bowl ordered across the country. 

Despite being a tricky word to pronounce, fans of the berry flavour bomb can now enjoy its unique taste in a whole new way.

A-sai, ah-sah-EE, ah-sigh-ee, acc-ai.  Most Aussies aren’t entirely sure how to say it right.  In fact, this year alone, we’ve searched “how do you say açaí” more than 60,000 times.  

But who cares, so long as it tastes delicious right?

 

 

To celebrate the launch, top Red Bull athletes such as Mick Fanning, Scotty James, Jess Fox, Toby Price and Rhiannan Iffland appear in a new video poking some lighthearted fun at the many ways Aussies pronounce açaí.

https://www.instagram.com/reel/Ck9EQmjhcv5/?utm_source=ig_web_copy_link

Red Bull Energy Drink is a functional beverage giving you wiiings whenever you need them.  Available in all major supermarkets, independents and convenience stores now.

 

For more information, visit Red Bull Australia or check them out on TikTok, Instagram, Twitter, and Facebook.

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