Jack Daniel’s is harmonizing whiskey with music to deliver a novel experience inspired by Australia’s increasing love for country sounds. Named the “Triple Mash Medley,” this innovative experience introduces the world’s first “sonically seasoned” country track, carefully crafted by sensory expert Professor Charles Spence from Oxford University and award-winning String Musicians Australia. This pairing aims to elevate the enjoyment of Jack Daniel’s Triple Mash Bottled in Bond whiskey through a multisensory experience. 
Using classic country instruments like the acoustic guitar, fiddle, and double bass, the track enhances tasting notes of earthy herbs, peppery spice, toasted oak, caramel, and honeyed granola, creating an immersive sensory treat. The experience is a result of “sonic seasoning,” where sound is designed to bring out the whiskey’s distinct flavors.
Triple Mash Bottled in Bond is the latest in Jack Daniel’s Bonded Series, featuring a blend of three bonded whiskeys — Tennessee Rye, Tennessee Whiskey, and American Malt. Each sip of this 100-proof, premium whiskey offers a bold, complex flavor crafted under the direction of Jack Daniel’s Master Distiller Chris Fletcher.
To celebrate, Jack Daniel’s will host a limited series of free, sonically-seasoned tastings in October and November in Melbourne, Brisbane, and Sydney. Registered guests will enjoy an intimate experience, exploring how sound enhances taste through the distinctive spirit of country music.
Triple Mash Medley experiences:
● Melbourne: Blue Diamond, 07 October 2024, 6pm-7:30pm
● Brisbane: Boom Boom Room, 09 October 2024, 6pm-8pm
● Sydney: Dean and Nancy’s, 13 November, 5:30pm-7pm
Limited spaces are available, so music and whiskey fans are invited to visit
https://jackdaniels-triplemash-event.rsvp360.co to secure their spot and savour the true Triple Mash Medley experience.
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