Iconic Australian homewares brand Sheridan has partnered with StreetSmart Australia to take a stand against homelessness. The launch of the SleepSafe initiative, a non-profit aiming to provide local shelters and refuges with much needed financial relief, has raised enough funds for 923 sleep kits to be donated to local shelters.
The major national campaign, which launched in store last Tuesday, is built on creativity, collaboration and the genuine commitment of both Sheridan and StreetSmart. It aims to provide the simple comforts of home to those suffering, or at risk of suffering homelessness. With every $15 raised, a sleep kit including a towel and a sheet set, is sent to a local shelter where it’s needed most. Sheridan are subsidising the cost of the sheets and towels, partnering with suppliers to manufacture products using excess fabric.
These local services are working hard to put roofs over people’s heads and to establish long term solutions to the homelessness crisis in Australia.
“You can never underestimate the benefits of having clean bed linen, a fresh towel, a shower and a bed to sleep in for the night. The worst day of someone’s life can turn into the first day of the rest of their lives with the simple comforts of home and a safe night’s sleep. The launch results are nothing short of amazing, and I’m really excited to see what we deliver in the coming weeks and beyond.” — Paul Gould Group General Manager, Sheridan
According to 2016 Census data, on any given night, around 116,000 people in Australia are without a safe and secure place to call home. The housing system is broken, and homelessness can happen to anyone. Despite the growing critical need, many homelessness services are underfunded or have lost funding.
After months of research and planning, the SleepSafe initiative has started raising funds indefinitely, with an initial goal to provide 25,000 sleep kits to Australians seeking assistance from local shelters.
Sheridan customers can donate at any Boutique or Outlet stores or online here: https://www.sheridan.com.au/sleepsafe
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