(Vision Direct), Australia’s leading designer glasses e-commerce company, has revealed the trends, designs and technologies to keep an eye on for 2024. Vision Direct is the e-retailer making quality eyewear accessible to all. 

Customers can redeem some excellent offers online at for pre-Black Friday, Black Friday and Cyber Monday. Which will no doubt be welcomed by customers during a cost of living crisis. These include:

Black Friday and Cyber Monday Deals:

Nov 24-27th

  • Up to 80% off frames (Frame-only deal, excludes items in clearance)
  • BOGO 50% off frame & lens (Lowest priced frame and lens discounted. Offer valid on SmartBuy Collection))
  • 30% off lenses  (Excludes contact lenses and items in clearance)
  • 10% off contact lenses
  • $25 off orders over $249
  • $65 off orders over $449
  • $160 off orders over $799

The Black Friday online promotions end on the 27th of November 2023.

Vision Direct is committed to staying on the pulse of these emerging styles and providing top quality, on-trend pieces that are affordable, which is especially important in a cost of living crisis and many of us may be facing the reality of less disposable income each month. See below for the key trends to look out for in 2024, and the best face shape to suit the look.

Square Shaped Faces

Well defined features with a wide forehead and a strong jaw and cheekbones is traditionally seen as a square shaped face. If this is you then thinner, round shaped frames will suit you best. Classic aviators are especially flattering, as the curves in the thin wire frames help to soften your more angular features.


Metallic – Mixed metallic amongst eyeglasses is so hot right now, whether it is stainless steel, titanium or mixed metals most brands will have a collection to fit the bill. Light weight, with minimal fuse they are a perfect go to for office wear. Featured Style – Arise Collective ‘Maverick’ – RRP $79


Bold bright frames: Instantly transform your look with frames that are energetic and designed to stand out. With unique designs, vivid colours, and eye-catching shapes, they are perfect for elevating any outfit. Be Bold by SmartBuy Collection features eyewear that is anything but ordinary.


Big square frames – Oversized geek frames are back in business and are the ultimate statement piece to complete any outfit. These Tom Ford glasses add an on-trend edge to any look this season. Featured style: Tom Ford – RRP $333


Oval Shaped Faces

An oval shaped face is defined as one that has balanced features and high cheekbones. Your chin will be slightly narrower than your forehead and your features aren’t overly angular. Many people consider this the ‘shape of all shapes’, as in terms of frame shapes it is one of the most versatile.


As someone with an oval shaped face you will be able to wear almost any shaped frames and look fabulous. However, we would suggest staying away from oversized frames as they may swamp your features.


Out with the outsized frames and in with the cat eye silhouette – As a nod to 1950s glamour, cat eye frames are seen on many A-list celebrities across the globe. Featured brand LMNT – $64


The ‘Matrix’ look Small frames are the absolute must-have look this season hot from the runway and ideal for the oval shaped faces.  Futuristic in style; the thinner and smaller the frame, along with the more sci-fi colour the better. Featured style Ray-Ban – RRP $191


Round Shaped Faces

A round face shape, with fuller cheeks and a rounder chin, look great in butterfly and wayfarer frames. The strong shape of the glasses serves to elongate and define your naturally softer features.



The large squarer shaped lenses  are a perfect example of a flattering shape for an oval face. The three colors serve to clearly define each part of the frame and draw attention to the sharp angles. They will elongate a rounder face.



These less conventional frames, with their slightly elongated tips work to elongate the brow and reduce the more rounded look of your face. The gold detail on the temple of this model serves to add a touch of flair to a more conservative style.


Pastel framesPastel colours provide a soft touch to skin tone whilst allowing your eyes to shine. Colour-blocking is all the rage, think pastel pink shades/ glasses with baby blue jumpsuits – You know it makes sense. Featured style – SmartBuy  Collection – RRP $39 is also celebrating a brand new selection of styles and brands for summer 2023/24 with some show-stopping Black Friday and Cyber Monday offers..


Vision Direct is offering customers the opportunity to shop early and start saving before Black Friday. Customers will have the chance to get their hands on their favourite styles before they sell out. 



There are also many Christmas bargains to behold online at, which is known for its world-leading catalogue of high end designer products including Marc Jacobs, Garret Leight, Calvin Klein, Carrera and Porsche Design to name a few. There are styles to suit all the family and all budgets, from RRP $29.

 Virtual Try On

Not sure which style is most suited to you? Fear not, we’ve got you covered! The free Virtual Try-On tool, powered by machine learning, lets customers try on an endless choice of frames and see how the eyewear looks from different angles. Offering an accurate fit and look, customers can shop confidently, knowing that what they see is what they will receive. The process is easy, allowing everyone to discover eyewear that fits. 


  • Go to
  • Select “Glasses” or “Sunglasses” from the top menu
  • Choose a pair you like and select “Try Me On” 
  • Record a selfie video, following guided step-by-step instructions
  • See how the glasses look and fit, and continue to browse an endless amount of styles


With over 4 billion people wearing glasses worldwide, this tool’s convenience is a game changer for consumers. After receiving a new prescription, going to an optical store creates delays and frustration. Now, customers can enjoy a real-life shopping experience on their own terms. 


Vision Direct has styles for every taste and occasion, so you can find the perfect pair to express your individuality.


Vision Direct prides itself on providing unbeatable range, expert advice from its certified opticians, and world-class support from its customer experience team. boasting the most extensive eyewear selection online,’s e-commerce store contains thousands of models from over 300 brands. 

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