Garnier’s powerful Buy One, Plant One initiative is back for 2021, and will see up to 100,000 trees planted across Australia, restoring native habitats and reducing carbon emissions for years to come, as part of the leading beauty brand’s ‘Green Beauty’ commitment.

For every Garnier product sold at Coles nationwide (both supermarkets and online) from 29 September to 2 November, Garnier will support the planting of one tree via Carbon Positive Australia*, an Australian charity committed to restoring degraded lands through ecologically sensitive planting.

With an ambition to become Australia’s most sustainable supermarket, Coles Group Chief Sustainability, Property and Export Officer, Thinus Keevé, says the company is pleased to be working together with Garnier to make a real difference on the environment, with the campaign supporting its Sustainability Strategy launched earlier this year.

This year’s target of planting 100,000 trees is a significant increase from Garnier’s successful 2020 Buy One, Plant One initiative, which saw the brand plant 8,000 trees with Carbon Positive Australia, with the help of Australian consumers.

Carbon Positive Australia CEO, Louise Tarrier, explains that each tree from this year’s Buy One, Plant One initiative will be part of Carbon Positive’s ‘Community Tree’ planting projects.

“Our new Australia wide community tree planting projects will empower and enable community groups throughout Australia, with knowledge of local areas, to rehabilitate and plant trees. The support provided by Garnier’s Buy One, Plant One initiative with Coles will play a really important role, allowing us to plant more trees and vegetation across Australia, restoring native habitats and capturing carbon for years to come,” said Tarrier.

Beyond the Buy One, Plant One campaign, Garnier has set a number of sustainability goals to meet by 2025. This includes targets to reach 100 percent Carbon Neutral at all of its industrial sites, zero virgin plastic, 100 percent reusable, recyclable or compostable packaging and ensuring 75 percent of all ingredients in its haircare and skincare innovations are bio-based, with ingredients that are renewable and circular, regenerating constantly in relatively short cycles.

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Georgia Dawes

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