As the Christmas countdown commences, Johnnie Walker invites shoppers navigating the bustling festive season to savor a luxurious conclusion to the year at the Blue Room, an opulent whisky tasting experience situated in Pitt Street Mall.
This marks the debut of a bar-style experience within Sydney’s inner-city shopping precinct, providing Scotch enthusiasts, novice tasters, and gift seekers with a respite from the holiday rush. The Blue Room, a blue-themed oasis, beckons guests to relish the diverse flavors within Johnnie Walker’s acclaimed range, including the signature Johnnie Walker Blue Label.
From November 17 to December 29, shoppers can trade their customary gift-hunting routine for a novel festive tradition at the Ritual Bar, the ornate focal point of the Blue Room. Here, expert whisky connoisseurs will guide patrons through tastings, enriching their understanding of the exquisite offerings.
Post-tasting at the Ritual Bar, visitors have the opportunity to delve into Johnnie Walker’s rich history, peruse its premium selection, including limited-edition and rare varieties like the Johnnie Walker Blue Label Lunar New Year Edition and the prestigious John Walker & Sons King George V. Bottles can be acquired for personal enjoyment or as thoughtful gifts. As an added touch, specially designed glassware to accentuate the whisky’s unique flavors and personalized engraving services will be available.
Melissa Barry, Marketing Manager for Johnnie Walker Australia, expressed delight at the unveiling of this novel whisky experience in the heart of Sydney’s central shopping district. The Blue Room provides a haven for shoppers to relish a moment of opulent tranquility amidst the bustling festive season, offering the convenience of enjoying a dram or acquiring a last-minute, considerate gift for the Scotch enthusiast in their life.
Behind distinctive blue doors, the Johnnie Walker Blue Room is nestled at Shop 03G/5050 Pitt Street, welcoming visitors from November 17 to December 29, 2023. Operating hours include Monday to Wednesday (9:30 am to 7:00 pm), Thursday (9:30 am to 9:00 pm), Friday to Saturday (9:30 am to 7:00 pm), and Sunday (10:00 am to 7:00 pm).
Reservations for a tasting session at the Johnnie Walker Blue Room are currently available at $20 per person. Further details can be found at www.johnniewalkerblueroom.com.au.