Taryn Williams Founder and Managing Director WINK Models
WINK, one of Australia’s leading commercial model agencies, is expanding its growing service offer with the launch of WINK Youth, offering professional talent, 13-17 year old, for a range of advertising campaigns, photo shoots, print catalogues, product launches, television and promotional work.
“We are thrilled to have extended our talented WINK family to include a youth division”, said Taryn Williams, Founder and Managing Director, WINK Models. “There has been a sharp increase in the demand from advertisers, publishers and experiential agencies wanting talent who match their target audience, and the tween and teen markets are a great example of this”.
Now open for business, WINK Youth have already secured campaigns with Girlfriend magazine, Toyota, Qantas, Pizza Hut and Hungry Jacks.
Interested to find out more, Sydney Social 101 spoke to Taryn Williams to get more info:
How did the business come about?
I’d been in the industry myself, both as a model & as a producer, for a number of years, and I was frustrated with the poor working conditions that often existed for talent. For me it was all about creating positive change in an industry I was passionate about, so I started WINK.
What did you do before you founded WINK
I spent a number of years modelling and worked as an event producer & photographic producer. I’d always been in and around the industry, which inspired me to startup WINK.
Tell us about some of the talent you represent
WINK is all about diversity so I am blessed to say we represent some of the most awesome, talented people I know. Ex Olympians, ex Miss World’s, A Guinness record holder, working mum’s… the variety is incredible and allows us to respond to a broad scope of client requests. Our youngest model is 13, and our oldest is 79 – so its a pretty interesting mix!
What is the future of WINK
We have just launched our Youth division (teens 13-17yrs) and not long before that our Classics and Sports division (professional athletes & sports men & women), and our Melbourne office. What a year! So we’ll be focusing on growing these divisions, and really putting some time & energy into these talent. International expansion is also on the cards, which I cant say too much about yet, but it’s very exciting!
Any funny stories?
So many! Our office is known for being loud because inevitably one of us is in stitches about something! One that stands out is when the team put moustaches on all the artworks we have (of models on the walls), so we had these gorgeous models sporting mo’s for the week, it was impossible to look at them and keep a straight face.
What’s your fave place to eat out in Sydney?
Its tough to only pick one! Icebergs, Sean’s Panorama, The Apollo… the list goes on. We had our Christmas party at Vine in Double Bay this year and I have to say it was one of the best meals I’ve ever had!
Which is your favorite beach and why?
I almost don’t want to tell you so it doesn’t get crowded! Kutti Beach in Vaucluse. It’s gorgeous. Small, unpretentious and with the best view!
Finally, if you could see any country in the world – what would it be?
I have been fortunate with my work (as a former model) and lifestyle to have travelled quite a bit over the years, but there are so many left on the list that I would love to do! Top of the list would be Tibet with its interesting history & unique culture.
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