When Andreas Vural couldn’t find a pair of pink headphones to gift his girlfriend, he decided to spray paint a pair himself. The experience allowed the entrepreneur to identify a clear gap in the market for consumers (like himself) seeking functional yet fashionable mobile accessories. And so Happy Plugs was born.

Fast-forward four years later, the Swedish design brand has finally hit our shores. We were there to help the team celebrate at an official Happy Plugs Australia launch party at Luxe Studios on Wednesday. To the DJ tunes of Australia’s Next Top Model mentor Didier Cohen, we mingled with other media and influencers posing in front of a non-traditional “media wall” of Happy Plugs headphones (miraculously remaining untouched all night!) and sipping from the various cocktails on offer. Andreas Vural himself had flown in to host the event and deliver a speech to commemorate the occasion.

We left with our own blingin’ gold pair of Happy Plugs headphones we can’t wait to rock.

HAPPYPLUGS_213_PHILIPPA NORTHEAST & ISAAC BROWN HAPPYPLUGS_160_DIDIER COHEN

 

About The Author

After visiting most of the major city hubs around the world while growing up, Sangeeta Kocharekar arrived in the furthest one from home (the good old US of A) six years ago - Sydney, Australia - and hasn't looked back since. She relies on her trusty weather vane to detect the next big fashion and beauty trend storms in the distance to hit. She also eats, drinks, and dances her way around town scoping out stories to report on so Sydney Social 101's loyal readers are in the know. You can follow her adventures on Instagram at @sangeetatatiana.

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