After much anticipation, the thrilling new punting brand UBET was officially launched in Sydney last night, with a gala ‘green carpet’ event held at Carriageworks!


Parent company TattsGroup has marked the start of a new era, rebranding it’s wagering division TattsBet and with it bringing a whole new suite of sponsors and brand ambassadors. In addition to its existing sponsorships of racing carnivals around the country and the Gold Coast Suns, UBET announced its new partnerships with the Port Adelaide Football Club, V8 Supercars, Melbourne City Football Club as well as official, national charity partner – Mates4Mates.

UBET also announced it’s League of Legends, which includes some of the biggest names on the Australian sporting scene. The UBET League of Legends includes:

  • Three-time AFL premiership player Jonathan Brown
  • Dual NRL premiership player, NSW Origin and Kangaroos legend Anthony Minichiello
  • Former Wallabies captain Nathan Sharpe
  • Four-time Bathurst champion Greg Murphy, and;
  • Former ESPN host and US sports expert, Jason Bennett


For UBET punters, all five ambassadors will give their expert insights and commentary, while overall the UBET brand will a provide a truly accessible and multi-channel experience for its customers; with web, mobile app and telephone betting available in addition to on and off-course retail outlets.

With a focus on innovation and new technology, UBET has launched a brand new website, as well as the best in class mobile and iPad apps. Key features include quick multi bets, improved account management functionality and live Sky Racing vision (excluding NSW and VIC thoroughbreds).


Chief Operating Officer Barrie Fletton has said the rebrand wasn’t simply a lick of new paint and a new name.

“This rebrand has been a whole of business evolution. This has been a huge undertaking, ensuring everyone understood the need for change and then working together to make it happen,” Mr Fletton said.

“The customer is at the heart of everything we do and, personally, I’m very proud to see the dramatic change that has taken place both internally and externally. This is without question, the most exciting time in our business’ history.”

Betting on a bright new future? UBET!

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