First store in Sydney to offer free designer frames and lenses to first 100 customers that book an eye-test in-store on 14th August, until stocks last!

VisionDirect.com.au (Vision Direct), Australia’s leading designer eyewear e-retailer has officially opened the doors to Sydney’s first Vision Direct Optical Centre, on George Street. To celebrate, it is giving away 100 Free premium acetate frames and prescription lenses (*in-store only, conditions apply) on 14th August 2018 until stocks run out.

Address: 220 George Street, Sydney, NSW, 2000

Vision Direct is known for its world-leading catalogue of high end designer products, both in-store and online, including Marc Jacobs, Garret Leight, Calvin Klein, Carrera and Porsche Design to name a few.

To redeem the amazing offer, all customers need to do is be one of the first 100 customers to come into the store and book an eye test with Vison Direct’s in-house Optometrist on 14th August 2018

2018 is not only the year that VisionDirect.com.au takes its leap offline, Vision Direct is also celebrating its 10th anniversary operating as an international business. The store will echo the offering of the high-quality products that are available online, with the added bonus that customers can try on the styles and see how they look in real life.


From eye testing and examinations by qualified opticians, to shopping for luxury designer brands, The Vision Direct Optical Centre will be a one-stop-showroom, offering customers offline services with the same online prices. Located on George Street, the store boasts an optimised store design inspired by the customer’s eyewear solution journey from start to finish.

VisionDirect.com.au is an Australian founded company established in 2008. It has gone from strength to strength and ten years on, has the largest online collection of designer eyewear in the world.


  1. Frame and prescription lenses only 
  2. In-store stock only – not online
  3. Must be willing to have eyes tested at Vision Direct Sydney Store with our in-house optometrist
  4. Must have a valid Medicare card.
  5. Eye tests are all bulk billed to Medicare.
  6. Frames are from a selected range, for viewing in store.
  7. Deal runs from 14thAugust 2018 until 16thAugust, or until 100 frames run out. 
  8. Customers must come to store to redeem this deal and must quote reference number 0SPECS


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