Amongst all the hype of MBFWA this week, we have some more exciting fashion news to share. On Wednesday, the finalists for the Australian Fashion Film Awards (AFFA) were announced by Marion Hume at an exclusive private screening event at QT Sydney.
Press and industry heavyweights were given the first chance to see the submissions from some of the world’s leading talent and brands – including Baz Luhrmann, Gisele Bundchen, CHANEL, Miranda Kerr, Gemma Ward, The Woolmark Company and more.
Anastasia Fai, Founder of AFFA, said that it was incredible to see the leaders of the Fashion Industry acknowledge the contribution Fashion Film is making.
“We’ve been overwhelmed with both the number of award submissions we received and the level of talent exhibited. It’s clear that the Fashion Film genre in Australia is on the rise and already a key contributor to the Fashion Industry.”
Marion Hume, renowned international fashion journalist and AFFA judge, remarked the outstanding quality of AFFA submissions was such that it made selecting finalists a very hard task.
“As we all live so much of our lives online, sharing favourite fashion content in the form of attention-grabbing moving image is now our normal. A fashion film celebrates and promotes fashion in an attention-grabbing way.”
Finalists include:
- Lost and Found, The Woolmark Company
- The One That I Want, CHANEL (Directed by Baz Luhrmann, with Gisele Bundchen)
- Power of One, Bazaar Australia (with Miranda Kerr)
- Phoenix Rising, Russh Magazine (with Abbey Lee)
- Carry On, Independent
- The Catalyst 2014, We Are Handsome
- Wild West, Independent
- POP, Article
- Le Fleur Atelier – The Girl in The White Dress, Betty Tran
- Summer Wonder, Country Road (with Gemma Ward)
- Life Through Wool, Country Road, The Woolmark Company (with Isabel Lucas)
Sydney Social 101 wants to congratulations all the amazing finalists who making it this far – and cannot wait to hear the results. Being judged by some of the best in the business, AFFA’s official judges include:
- Graeme Mason – CEO, Screen Australia
- Nicole Warne – Celebrity Fashion Blogger
- Marion Hume – International Fashion Journalist
- Prof Ian Bofinger – Executive Dean, Australian Institute of Music
- Emma van Haandel – Founder, EVH PR
- Michael Azzollini – Celebrity Fashion Stylist
- Jodie Fox – Shoes Of Prey, Designer & Co-Founder
- Emily Weight – IMG Fashion, Director of Brand & Strategy
Winners will be announced at a Red Carpet event on 11 May at Westfield Sydney’s Level 7 event space.
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