Iconic New York skincare brand, Kiehl’s, will this month launch its revolutionary READY. SET. RETINOL Virtual Lab – a high impact, bespoke virtual experience designed to educate, engage and entertain its legion of fans and customers about the new Kiehl’s Skin Renewing Daily Micro-Dose Retinol Serum.

The READY. SET. RETINOL Virtual Lab, hosted within the experience by Kiehl’s legendary icon Mr Bones, will run from 15 September – 7 October and house an array of exciting interactive features. Skincare junkies will be taken on a renewal journey unlike any other, with the ability to learn everything there is to know about retinol, have all their burning questions answered by leading experts and gain the opportunity to score exclusive gifts along the way. And all from the comfort of the couch.

The immersion begins in Kiehl’s Retinol Educational Lab, where virtual visitors will unearth the benefits of retinol with a line-up of fun activities and insights from global experts, from exploring the science behind this gold standard anti-ageing ingredient to the products that complement and optimise a retinol-based routine.

As part of the launch, Kiehl’s has started the Renewal Movement, which encourages cultivating new habits and creating positive impact for a Future Made Better. The Renewal Movement showcases real Australians’ stories, who have embarked on their own journey with the #kiehlsrenewal 12 week challenge, including style authority, Jess Alizzi, who takes viewers through her own renewal manifesto of new life-changing habits she’s fortified throughout this initiative.

A series of Renewal Talks will be led by global experts on skin health and overall wellbeing, including:
• The Science behind the Kiehl’s Retinol Micro-Dose Serum – 15 September 2021 at 8pm Dr Nancy Illya, Global Scientific Director and Jemma McBride, Kiehl’s National Education Manager talk all things retinol and chat about Kiehl’s newest innovation.
• Ask a leading Australian Dermatologist – 22 September 2021 at 8pm One of Australia’s most renowned Dermatologists, Dr Shyamalar Gunatheesan, shares her expertise on retinol skin renewal, her wellness approaches as well as tips and tricks for healthy skin, while answering viewers’ questions.
• Retinol #Renewal Masterclass – 29 September 2022 at 8pm This engaging session on renewal will be hosted by Kiehl’s Customer Service representatives, the heartbeat of Kiehl’s, who will share their personal renewal movement around healthier skin and lifestyle approaches.

Fun and giveaways await guests throughout this inimitable platform, including the opportunity to play Kiehl’s Retinol Pac-Man to score points and unlock exclusive rewards in the Play & Win room. They’ll also have access to discover the Kiehl’s recommended Retinol Day and Night routines and so much more in Kiehl’s Shop & Discover area.

The READY. SET. RETINOL Virtual Retinol Lab will run from 15 September – 7 October 2021 and can be accessed HERE.

Kiehl’s Retinol Skin-Renewing Daily Micro-Dose Serum (50ml) RRP $118 is now available online at kiehls.com.au and in Kiehl’s boutiques, as well as launching in Myer, David Jones, MECCA and Adore Beauty from 6 September

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Georgia Dawes

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