CHARITY 101** Oscar Wylee & World Sight Day

To promote World Sight Day on October 13th 2016, Australian owned eye-wear brand Oscar Wylee hosted a dinner in the dark. Dining in the dark, although delicious and exciting, made me realise all the things I would miss out on if I couldn’t see. There is something incredibly claustrophobic about the dark… This feeling is compounded by the knowledge that throughout the world, 270 million people are vision impaired due to eye disease or lack of glasses.

To help, Oscar Wylee will donate all profits from its three brick-and-mortar retail and online stores on World Sight Day, October 13th 2016 to its charity partner, Sight For All. Their goal is to raise over $10,000, which will fund a two-part project coordinated by the charity. Sales revenue will contribute to the establishment of a children’s eye screening program in Australia in addition to a film documenting the impacts of visual impairment. Please support this amazing cause by purchasing from Oscar Wylee at any of their three stores on World Sight Day – you will feel good and look stylish AF – that’s a guarantee!

Participating stores:

This isn’t Oscar Wylee’s first venture into embracing corporate social responsibility. Since the company’s inception, it has built a trustworthy and conscientious reputation for itself through its I Care For Eyecare initiative: For every pair of frames you purchase from Oscar Wylee – you’ll help provide someone in need access to affordable eyecare.  The program is now running into its fourth year, and is testament to the company’s commitment in making a positive social impact. CEO Jack Teoh says that the Oscar Wylee initiative is driven by a “strong social purpose, which the team is incredibly passionate about” and he attributes that to the reason that “customers trust and have faith in our product but also who we are.”

http://www.oscarwylee.com.au/